Next-gen
Dog Care

Modern pet culture turned dogs into dolls — perfumed, polished, stripped of instinct. mud™ is here to change that. This is a new generation of dog care — rooted in instinct, sustainability, and respect. Care that restores a more honest bond between humans and their dogs.

“One of my (and everyone's) favourite projects of the year.”

“Product that puts dogs first.”

“Mud rethinks dog care with instinct, interaction and ethics in mind.”

“Mud™ signals a new era for the pet industry.”

“Best New Brand 2025.”

“One of my (and everyone's) favourite projects of the year.”

“Product that puts dogs first.”

“Mud rethinks dog care with instinct, interaction and ethics in mind.”

“Mud™ signals a new era for the pet industry.”

“Best New Brand 2025.”

“One of my (and everyone's) favourite projects of the year.”

“Product that puts dogs first.”

“Mud rethinks dog care with instinct, interaction and ethics in mind.”

“Mud™ signals a new era for the pet industry.”

“Best New Brand 2025.”

“One of my (and everyone's) favourite projects of the year.”

“Product that puts dogs first.”

“Mud rethinks dog care with instinct, interaction and ethics in mind.”

“Mud™ signals a new era for the pet industry.”

“Best New Brand 2025.”

“One of my (and everyone's) favourite projects of the year.”

“Product that puts dogs first.”

“Mud rethinks dog care with instinct, interaction and ethics in mind.”

“Mud™ signals a new era for the pet industry.”

“Best New Brand 2025.”

“One of my (and everyone's) favourite projects of the year.”

“Product that puts dogs first.”

“Mud rethinks dog care with instinct, interaction and ethics in mind.”

“Mud™ signals a new era for the pet industry.”

“Best New Brand 2025.”

Why mud™ Everyday Wash is special

We don’t mess with their nose

Shop Everyday Wash

For humans who care properly

A dog’s sense of smell is 100,000× stronger than yours.

They can smell emotions. Cancer. You, in a crowd of a million strangers. Your dog’s nose is a superpower. You smell shampoo, they smell every molecule of it. That artificial “Calming Lavender” you love? To them, it’s a sensory assault. Horror show they can’t escape. mud™ smells like nothing. On purpose.

Your dog’s pH is 7.0. Yours is 5.5. Still think you can share shampoo?

Their pH is higher and more neutral than human skin. But most dog shampoos are just human formulas in cuter packaging. They strip skin, damage coats and cause problems. mud™ is pH-balanced for dogs. Because your dog isn’t a person.

THE GROSSEST PART OF YOUR DOG ISN’T WHAT YOU THINK.

Would you walk barefoot through piss, pesticides, trash then lick your own foot? Your dog does that every day. Washing their paws after walks isn’t pampering. It’s part of letting them live dirty and stay healthy. mud™ is made for daily filth, not monthly spa days.

TESTED ON ANIMALS.
THEY LOVE IT.Shop ALL